Today’s consumers are going online to search and evaluate before making buying decisions.
In fact, 88% of all buying decisions were made online in 2018.
(Source: Google ZMOT Study, 2019)
To maximize your odds of being chosen, you must be influential at the key impressionable moments during the consumer’s journey. The core elements of your online presence need to show up and stand out at these key moments. To win more customers, it’s important to build an online presence that can connect, influence and engage strangers to becoming your buying customers.
How effective is your online presence?
Can customers find you?
85% of all searches begin online. If consumers can’t find you, they can’t choose you. Increasing your business visibility drastically improves your odds of being found.
Do customers trust you?
88% of consumers consider reviews before making a buying decision. In fact, consumers say they trust online reviews just as much as personal recommendations. Learn how to take control of your reviews and build a trustworthy reputation that gets you chosen.
Do customers like you?
71% of consumers who have a good social media experience with a brand are more likely to recommend it to others. Keeping in touch with your customers and caring for them go a long way in building a likable social presence.
Can you convert?
61% of users are unlikely to return to a website they have trouble accessing. Your website needs to be fast, mobile, easy and convenient for consumers to want to do business with you. Understand the importance of having an up-to-date website that works for you.