In fact, 88% of all buying decisions were made online in 2018.
(Source: Google ZMOT Study, 2019)

To maximize your odds of being chosen,  you must be influential at the key impressionable moments during the consumer’s journey. The core elements of your online presence need to show up and stand out at these key moments. To win more customers, it’s important to build an online presence that can connect, influence and engage strangers to becoming your buying customers.